You have to recruit and construct a team of stars and specialists - we assembled the best leadership group in my 40-year career, and we tripled our sales staff with an emphasis on expertise in key verticals.You have to optimize your economics to afford the tools of success - we raised $19.5 million."Consider the substantial groundwork necessary before a team enters the season (or in our case, initiates widespread commercial sales): "I can draw innumerable parallels between our progress with SOBRsafe and what it takes to be a world class sports organization - and in 2022 we believe SOBRsafe had a tremendous ‘preseason'. "As a former D-I and National Team athlete, I derive much of my management philosophy from competitive athletics," said David Gandini, Chairman & CEO of SOBRsafe. sales professionals, approximately 525 established customers and up to 52,000 potential users. By December 31, 2022, SOBRsafe had signed agreements with 10 distributors, representing 30 U.S. The Company also deployed its "force multiplier" distributor strategy, leveraging these groups' trust-based relationships with alcohol detection buyers to accelerate SOBRcheck sales to early adopters and innovators, at no fixed cost to SOBRsafe. Scaling Sales Capacity - In 2022 SOBRsafe tripled its in-house sales staff, adding specialists in justice, commercial fleet and captive insurance.In addition, a specialized, member-based rideshare company committed to equipping its rigorously vetted drivers with SOBRsure upon the band's commercial launch. In July an innovative in-home, comprehensive alcohol treatment program submitted a pre-order for 1,150 white label bands. SOBRsure™ Wearable Band - Even in its final stages of development in 2022, there was strong demonstrated demand for SOBRsure.Initially installed in one community corrections facility to replace breathalyzers for access control, SOBRcheck use was expanded to a second facility within just 60 days. Justice - In September 2022, SOBRsafe entered the justice market with first industry customer Alternatives, Inc., a leader in innovative corrections and re-entry strategies. Oil and gas is a critical market for SOBRsafe, as it experiences the highest rate of binge drinking of any industry in the United States. SOBRcheck™ was installed in two of TerraTech's 17 locations, with an indicated opportunity to expand within 3-5 months. Oil and Gas - In December 2022, SOBRsafe entered the oil and market via a SaaS agreement with TerraTech Services, one of the world's largest oilfield services and logistics providers. The A-Rated carrier is evaluating SOBRsafe as a potential embedded safety solution for customer discounts. The Company also signed an agreement with a Top 100 Property & Casualty insurance company to test the technology with fleet customers. Through that process Continental realized material savings on its insurance premiums. Product Recognition - SOBRcheck was awarded the Occupational Health & Safety 2022 New Product of the Year - Safety Monitoring Devices, and the Company received the Child Safety Network Safe Family Seal of Approval.įleet and Facility - In July 2022, SOBRsafe entered the fleet market via a software-as-a-service (SaaS) agreement with Continental Services, Michigan's largest food management company. Helm manages the Company's packaging, fulfillment, onboarding and customer service, and other customers include Domino's, Merrell and BMW. Specifically, BGM manages SOBRsafe's design, engineering, manufacturing and testing, and other customers include GM, Ford and Stellantis (Chrysler-Fiat).
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